Matthew Johnson

Content Marketing Specialist

 Excellent business acumen and creative talent leveraged to deliver successful marketing projects.

Versatile marketing and content development professional with experience in all facets of campaign development and delivery. Talent for brainstorming unique concepts, creating compelling content to parallel brand vision, and editing content precisely. A self-starter with excellent communication skills and attention to detail who enjoys collaborating with team members (designers, videographers, web developers, etc.) and stakeholders. Knowledge of SEO practices for driving site visibility and expanding brand awareness across major search engines. Skillful in conducting research and developing targeted content. Proficient in HTML, Google Analytics, Microsoft Word, SEMrush, Adobe Audition, PC, and Mac.

Areas of Emphasis

Professional Experience

XMedius (Now OpenText) - Bothell, Washington
Digital Marketing Content writer, June 2018-Present

Effectively providing lead content development for two industry-leading tech business units.

Primary marketing writer for an organization averaging over $40 million in annual revenue (prior to OpenText acquisition). Writing white papers, product pages, videos, collateral, blog posts, landing pages, contributed articles, sales playbooks, emails (announcements, nurture campaigns, etc.), press releases, social media posts, case studies, advertising copy (SEM, Native, Banner), etc. Also assisted with project management (design, translation, approvals), social selling strategy/copy, and SEO.

Selected Achievements:

• Voluntarily absorbed 2nd writer position’s workload into my own while maintaining consistent quality and hitting deadlines, freeing up headcount for a multimedia producer position.

• Writing support and project management for complete overhaul of AVST Unified Communications solution collateral to new voice & style post-XMedius merger.

• Overhaul of much of the XMedius.com product page copy (and consulting on page UX) to make content more accessible and enticing to visitors.

Marx Companies – Seattle, Washington
Copywriter/ Project Manager/ Analyst, February 2009 to November 2017

Efficiently directed creative content development projects in support of major brand properties.

Crafted engaging content (recipes, product selection guides, technique guides, informational blog posts) as an extension of targeted marketing campaigns. Interfaced with clients to understand marketing objectives; delivering distinctive copy to engage audiences (B2B and B2C) and promote sales. Collateral development consisted of product line pamphlets, direct marketing mail, promotional emails, and point of sale flyers. Served as a primary resource for Search Engine Optimization and Google Analytics, as well as a spokesperson for product spotlight videos. Coordinated scriptwriting, clip selection, title cards, and diagrams as a part of culinary video content development. Exhaustively researched relevant content during development phases pertaining to culinary techniques, food history, label laws, market trends, food service regulations, and ingredients. Worked collectively with teams during redevelopment planning, feature selection, and coordination of all company run web properties.

Selected Achievements:

• Managed simultaneous projects (including full site construction and relaunches) for multiple brand properties, including MarxFoods.com, MarxImports.com, MarxPantry.com, AskMarxFoods.com, and NewZealMeats.com.

• Wrote and curated 98% of content for the above web properties, plus several others, including over 1,000 recipes (in collaboration with fine dining chefs) and extensive ecommerce product pages for approximately 1,300 SKUs.

• Content marketed, PpC advertised, and PR collaborated to grow the collected Marx Foods consumer web properties from one to two orders per week to almost 1,900,000 annual visits, with coverage in The New York Times, Saveur Magazine, Food & Wine Magazine, and other major publications.

Additional Experience:

OxiScience and Kavout Corporation (shared asset), Senior Copywriter - 2018
America Online City Guide, Editorial Intern – 2005
Kawagoe Exchange Teaching Program, Assistant English Teacher – 2002 to 2004

Educational Background

Master of Professional Writing
University of Southern California, Los Angeles, California

Bachelor of Arts in English, Asian Studies Minor
Willamette University, Salem, Oregon

Culinary School
Introduction to Culinary Arts 1, Culinary Arts 2, Baking 1, Baking 2, Sanitation, Nutrition
California School of Culinary Arts, Pasadena, California

Technical Proficiency

Environments:   Mac OS X, Windows 7/10
Tools:  Microsoft Office, Adobe Audition, SEMrush, Asana, Trello, Monday.com, Google Docs