Content Marketing
Content Marketing
Industry Regulation Guides
As part of the XMedius marketing team’s content marketing efforts, I wrote massive FAQ pages covering complex privacy regulations key to our potential customers’ operations and tied in with how XMedius data solutions can help them.
Recipes
I wrote over 1,000 recipes (developed with consulting chefs) for the Marx Foods recipe collection at MarxFood.com.
Click the below images for examples.
Educational Guides
I wrote, project managed, and SEO-optimized several ingredient selection and usage guides for both consumers and chefs.
Beef Cut Guide
An extensive 42-cut beef cut guide created for Silver Fern Farms' US website NewZealMeats.com.
In addition to characteristic information & tenderness/flavor/fat content, each cut's page includes cooking recommendations and example recipes.
Clam Species Guide
A guide to the seven most commonly available species of clams for ecommerce specialty food site MarxFoods.com.
Venison Cut Guide
A 12-cut venison cut guide created for Silver Fern Farms' US website NewZealMeats.com.
In addition to characteristic information & tenderness/flavor/fat content, each cut's page includes cooking recommendations and example recipes.
Behind the Scenes Staff Spotlight
I wrote behind-the-scenes staff content covering the work the Marx Foods culinary staff did to tease out the tasty nuances of exciting new products.
Culinary Q & A
As part of an SEO Content Marketing Strategy, the Marx Companies started a culinary question & answer blog called "Ask Marx Foods". All questions were delivered to my e-mail box, and I wrote answers that were published at AskMarxFoods.com. Some of these answers have been selected by Google as rich snippets in search results (demonstrating that it considers them definitive).